Malcolm Gladwell on Learning from Spaghetti Sauce
Remember when there was only one kind of spaghetti sauce on the store shelf. And now, there are, like, 36 varieties from traditional to extra chunky? How did that happen?
Malcolm Gladwell, best-selling author of The Tipping Point and Blink, wonders about these kind of things, too.
In the following talk, filmed at the TED (Technology, Entertainment, Design) conference in 2004, Malcolm explains how spaghetti sauce, and eventually the rest of the marketing world, was changed by the ideas of one Dr. Howard R. Moskowitz, a well-known experimental psychologist in the field of psychophysics.
This talk covers everything from what we think makes us happy to how one person’s ideas can change the world in little ways that ripple into something huge.
To watch, click on the video below, or this link: Learning from Spaghetti Sauce.
Read More: Malcolm Gladwell, Harold Moskowitz, TED, spaghetti Sauce
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